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You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing?

You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) use similar models as Google. If you rank high at Google you will rank high anywhere. The Google Page Rank system is from 0 to 10 with 10 being high and 0 being low. Probably more than 98% of sites on the Internet are ranked 0, 1, or 2. I do recommend you go to Google and get a Google Tool Bar since then you can see the Google Page Rank they have given you and every other web page you ever visit. This is a very useful tool in law firm Internet marketing. First it tells you how you are doing with your website. Next it tells you how well your competitors are doing with their websites, which tells you what you need to do to get a higher Google Page Rank so you are above them in the search engine results. Finally, it tells you how well your vendor has done for you in law firm Internet marketing and if you are searching for a new vendor it can tell you if they know what they are doing since they should show you sites they have built that have good Google Page Ranks. For sure that vendor’s site should have a good Google Page Rank don’t you think? There is another ranking system called Alexa that is not one you need to be as aware of based on Alexa toolbar users (well over 10 million of them last I knew) and where they are going. You can get their toolbar at Alexa.com. Alexa ranking is based on the lowest number being the best and the highest number being the worst. A low number is under 500,000 thus indicating a website that is in the top 1% of all websites in the world in terms of the traffic that comes to their site. For example CNN.com is #26, GE.com is 4,719, Google is #3, Yahoo is #1 and MSN is #2. The poor Alexa ranks are in the millions with most websites on the Internet being Alexa ranked “no data” not being at all unusual. You site is likely to be “no data” ranked, as are most lawyer sites by far. So be more concerned about your Google Rank.

You have been talking about “competitors” a lot in. Who are my competitors in law firm Internet marketing?

Your competitors in law firm Internet marketing are those people who are trying to rank high at the search engines for the same keywords as you are trying to rank high on. If your down the street lawyer competitor knows nothing about keyword research and how to build a law firm Internet marketing system then he will not be much of a competitor for you on the Internet. Fortunately or unfortunately most lawyers are doing it all wrong with vendors who are over charging and under delivering. You have a great opportunity to get out in front of the pack and stay there because by the time they wake up you will be so far out in front they almost certainly won’t be able to catch you in law firm Internet marketing.

Some way back you mentioned “RSS”. What is RSS in law firm Internet marketing?

RSS stands for “Really Simple Syndication”. Trying to stay up with all the new information on the Internet is clearly difficult given the size and growth of the Internet. What if you had a really simple way to get the new information posted at your favorite websites or get their newsletters without them getting caught in spam filters? That is what RSS is designed to do. You sign up on the web site of one of your favorites for RSS and they will send information (text, audio or video) to your RSS news reader on your computer or to your web based news reader (I use Yahoo.com). Where can you get these news readers? Here are some options:

For Windows

Newzcrawler.com

newsgator.com/NGOLProduct.aspx?ProdId=FeedDemon

awasu.com/

For Mac OS X

newsfirerss.com/

newsgator.com/NGOLProduct.aspx?ProdID=NetNewsWire

For Web Based

bloglines.com/

http://my.yahoo.com/

newsgator.com/ngs/default.aspx

While this technology is still new it is growing. Some Internet marketing experts think it will overtake email as the “killer application” on the Internet in a few years since it fixes the spam problem and reduces the number of newsletters coming to people’s in boxes. It is good but probably not that good. Right now I would put it on your site as a useful tool in law firm Internet marketing if you offer a newsletter or add content regularly since people who use RSS are going to be very interested prospects if they sign up on your site using RSS.

You said earlier “over charging and under delivering.” What should I expect to spend on an Internet marketing site with a vendor that can deliver excellent results?

You may or may not have to “start over” if you have a site now. Also know some vendors charge by the hour, some by the project and some a mixture of the two. If you are looking for a “value vendor” (one who is not the cheapest but also not the most expensive) to build a new website with all of the factors I have spoken about in place you will need to expect to spend from $8,000 to $12,000 for the new website. At this level of spending the website should have 20 pages or maybe a few more in total with the entire “on site” SEO in place. The fee for the site should include the services of a Webmaster (think of this person as being much like a “general contractor” who is building your dream house), keyword researcher, web designer, technician, and website copywriter. If you are looking for someone who is going to do the ongoing webmaster role (think here of having a professional Internet marketer on you team) taking you from where you are now with an existing site to excellent results then work with you ongoing to assess your current website circumstances in detail, make a plan for how to improve your circumstances via your current vendor, manage your current vendor so they implement that plan (or if necessary make the recommendation to you to leave your current vendor as well as find you another more appropriate vendor) you can expect to pay around $70 to $90 per hour to get a quality USA based person to do the job for you.

If you want to view his in depth “Internet Marketing Guide” you can go to http://www.CannonFireMarketing.com. Richard’s guide will take you much, much deeper than this executive briefing can. Richard is one of twenty-five SBI Certified Webmasters that you could “shop” if you desire at: http://directory.sitesell.com/certified/index.html. In the interest of full disclosure Richard built my medium size site (and growing) and has been a valuable addition to my team. Ken Evoy, MD, that I mentioned earlier, developed the CTPM model of Internet marketing that currently serves over 30,000 primarily small businesses with their Internet marketing needs, founded and owns the SBI system.

That is more than I expected to spend on law firm Internet marketing. Are there other options?

Yes. If you don’t currently want to budget for $8,000 to $12,000 you could begin with a 10 to 15 page site but be sure to do the keyword research (Richard Cannon can do this for you and is a master at it, one of the other SBI Certified Webmasters or maybe your current vendor). The lower number of pages would bring the cost down considerably. Later you can add pages (a must in law firm Internet marketing – like a page per month for solo and small firms). You could also go to guru.com (a virtual marketplace complete with a mediated process) where you can find cheap vendors (think India, Singapore, New Zealand, South Africa and Europeans here at $12 to $50 per hour) as well as value vendors (think $50 to $100 per hour in the USA). If all you want is a “brochure holder” type of site (so you don’t look behind the times) you can get one of those built without the keyword research for maybe as little as $800 to $1,000 by a value vendor or half that or less by a “cheap vendor”, however, you will likely “throw that away” when you decide to move up to law firm Internet marketing type site. If you really, really want to go inexpensive you could go to Yahoo.com’s home page and scroll down on the left side of the page to “small business” and click on that where you can buy something as a decent brochure holder type of site at a cheap price per month.

OK friends, we have completed part two on law firm Internet marketing. In part three we will cover should you have a vendor that has done lawyers websites in the past over a “plain” vendor, why do I keep mentioning the number of pages on a site, how to avoid overpriced vendors, what your domain name should be, intellectual property issues to consider and more. So keep on reading with part three to learn more on law firm Internet marketing.

You can download free now the 125 page Report titled “31 Proven Law Firm Marketing Strategies” by Henry Harlow and much more. You can increase your income; reduce your work hours as you serve your clients better than ever – guaranteed. http://www.Law-Firm-Marketing-Coach.com

This article shows you, as a vehicle owner, how to prepare yourself for a breakdown even

before they occur. And to help you fix problems quickly if you are into Do It Yourself auto repairs.

Breakdown Can Be Really Nasty:

Though we don’t pray for breakdowns, they do occur, and at the time we least expected.

The frustration, time wastage, and other losses incurred from breakdowns can be reduced to minimum

level, if adequate preparation are made for it.

The following steps will guide all vehicle owners who are into do it yourself auto

repairs, and help them to quickly tackle problems that surface in time of breakdown.

1. Prepare Yourself Psychologically:

One of the first thing you will experience
during a breakdown, especially if you are not familiar with car repair and maintenance is panic, you
don’t just know what next to do.

Just have it at the back of your mind that a vehicle can breakdown at any time, and even
without giving any sign, prepare your mind for this and use other points I will also show you to
deal with the situation.

2. Study Your Auto Repair Manual:

Get yourself a well detailed and well illustrated repair manual, and familiarize yourself with your car parts, systems and their functions. These are the
basics of Do It Yourself auto repair jobs.

Study the areas dealing with troubleshooting car engines very well, so that you can easily discern what happened when your car broke down, and you know where to go to solve the problem.

3. Become A Do It Yourself Auto Repair Mechanic:

This will actually help you to
tackle the problem, not only to identify it. Start trying your hands on some little repair and maintenance work now.

Join an auto repair site for guide and instruction (especially those crucial to your vehicle) so as not
to fail. You will be glad you did when next you have a breakdown.

4. Always Get Your Tools Ready:

Get a small toolbox, with necessary repair and
maintenance tools (you can get the details from your repair manual), and go anywhere with them always. You can’t repair anything without the right tools, and with them Do It Yourself auto repair becomes easy.

5. Always Keep Some Money With You:

It requires that you need to buy auto parts and accessories in the cause of a breakdown. Money can actually bail you out, so always keep them handy.

6. Get Some Auto Parts Ready:

You can buy and keep some necessary, highly-susceptible-to-breakdown auto parts and accessories in your car, like fan belt, plugs, etc, and you can just pick them and use, to replace faulty ones instead of wasting time buying another one.

7. Use The Service Of Auto Centres:

Register with a good auto centre and keep
their phone number handy. This is good if the problem is such that you cannot solve it, you can quickly call them to tow the car for repairs. Because you have registered, you can get prompt and cheap services from them.

Tope Olawumi is a seasoned auto-infopreneur, for more info on how on how to prepare yourself for a breakdown and Do it yourself auto repair visit http://www.all-about-auto-part.com/Do-It-Yourself-Auto-Repair.html You can also get the latest in cheap car part blog from http://www.all-about-auto-part.com/Auto-part-blog.html

Have you ever decided on a whim just to treat yourself and your family to a nice dinner only to discover once you arrive at your chosen restaurant that it may turn out to be much more like something you’ll regret? Sure. All of us have been there many times. But, honestly, this should never ever be happening. These are businesses and in order to stay in business, they need to take care of their paying customers. I have provided some tips for both families and individuals for things to look for before spending any well-deserved time or money into a negative dining experience and for restaurants desiring some simple and honest feedback from customers desiring to share their opinions.

Recently, I took a group over to a restaurant for a friend’s birthday. It was a pleasant atmosphere and, unfortunately, that is where it ended. You see, we had made reservations and informed the restaurant that some of our guests would be running a bit late. They said it would be ok. To our surprise, as soon as we got there, we were told that we could not sit down until a majority of our party has arrived. I would like to add that there were plenty of open tables, but none suited for this group. They did give us and the kids along with us the option to sit at the bar if we would like. We, of course, declined. Our guests did not arrive. We finally negotiated a table in the very, very back of the restaurant as it would not be one those with qualified reservations would desire. Mind you, everyone had dressed very nicely and there were no complaints.

After waiting a bit too long, I decided to work out the table that no one would be demanding as all we wanted to do was get our appetizers going. As we sat at our table, the music was blaring and a local fraternity was there having a meeting at a reserved table that a majority had arrived in time to be seated at. To make a long story short, the service turned out alright and we decided to keep it positive and not let this situation affect us negatively. We did have a fun time. Afterwards, I began to think about some things that people and restaurants alike should always consider when about to make a transaction. First, when first walking in the door, guests should always be greeted nicely and instantly feel a warmth of hospitality. Customers are not just another check for the restaurant’s books. Next, if a party makes a reservation for 6 pm and the restaurant accepts it, the restaurant should always honor this promise. The guests should never have to wait for over an hour just because someone overslept.

Getting seated in a timely manner would only be the most courteous thing for a business to do. That is if a dining experience is what they are selling. Next, when you are seated, you should never be stuck in the back of the restaurant just because those with reservations who have not shown up yet or even those ‘regulars’ who like that large table in front at 6pm prefer it. Every guest should be treated like everyone else. In addition, if customers do decide to have something at the bar, the customer should always have the right to transfer that amount to their bill. This method of making customers close out their bills over and over really is not an example of customer service at all. Try to keep things more convenient for the customers. The bill should be handled at the table when the service is complete.

Many restaurants do not seem to recognize that many people do not prefer loud music when they are spending a lot of money dining out. Many prefer a pleasant atmosphere. Why many restaurants that normally serve elegant dinners jam 80′s tunes is not understood by me, but one thing restaurants should consider is that the noise level only makes things louder, including the kids. A few more things I would like to mention are in regards to the withholding of certain items such as wine lists and other special menus. Just treat each customer equally. I have witnesses this at restaurants where we received these menus but the other table ordering just water to drink did not. All customers should be treated respectfully meaning keeping positive judgment on people. At the beginning of the meal, if the customer does not want the special, yet, would like a description of one of the regular items on the menu as if it were the special, the waiter should be able to do that. This is oftentimes rather annoying to many people dining out. Maybe restaurants should quiz their employees from time to time?

Surely there are plenty of things a person could complain about, such as no salt and/or pepper at the table, or even proper utensils, but the goal here is not to bring anyone down. The goal is to simply make other people aware of some of the things people go through when all they wanted was a nice dinner experience. These things should be a foundation with not just the restaurant business, but with any business. As it seemingly gets more and more competitive daily, wouldn’t it be a great idea to treat those who are helping you out with the utmost respect and dignity? One thing to remember is that if those businesses that do not honestly make customer satisfaction their number one priority will surely find many more that will.

S. Michael Windsor is currently publisher and a writer for The Windsor Express Daily, which features daily exclusive articles based on improving the things which matter most in our daily lives. Visit us today at http://www.TheWindsorExpress.com and subscribe for free!